Stakeholder Audit
Involve the whole branding team in identifying the key constituencies that affect your organization’s future. This important exercise is a first step in gaining insight into your stakeholder’s characteristics, behavior, needs and perception. Prioritize your stakeholders and illuminate the gap between the present and future strategies. As the branding process proceeds, understanding these audiences will inform a broad range of solutions, from the tilt of a brand message to the launch strategy and plan.
Posted on November 10th, 2007 by alina wheeler | |
