Critical Success Factors

Frequently, a CEO or a marketing director will ask you, “What will ensure the success of this engagement?” Regardless of the size of the branding engagement or the industry sector, these four factors are critical. A mandate from the top means that the CEO supports and believes in the initiative. Readiness means that the company is ready to invest time, resources and brainpower. Clear goals means that there is an endpoint that the whole branding team understands. Measurable results means that the company values the outcome, and everyone agrees on how success will be measured.

Posted on November 15th, 2007 by alina wheeler | |

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