Authenticity
Encourage companies to begin the branding process from a position of strength and clarity. In psychology, authenticity refers to self-knowledge and making the right decisions for the right reasons. In branding, companies who know they are, what they stand for, and how they are different, have a competitive advantage. Developing the right key messages or designing a smart brand identity system is only possible when a company is clear about their brand essence.
Posted on November 16th, 2007 by alina wheeler | |
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