Brand Touchpoints
Use this diagram to dramatize where stakeholders come in contact with your brand. Each touchpoint is an opportunity to differentiate, build awareness and extend customer loyalty. Touchpoints may include product use, packaging, retail environments, the web and word of mouth. Involve your team in identifying and prioritizing the touchpoints that radiate from your brand. Putting the brand at the center of a sales and marketing universe helps decision-makers see the bigger picture.
Posted on November 5th, 2007 by alina wheeler | |
